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Open> Boutique
Alexander Wang flagship store by Ryan Korban and Robin Kramer
A metal cage wrapped ina floral installation by Jeff Leatham.
Ian Tong

Alexander Wang
103 Grand Street
New York
Tel: 212.977.9683
Designers: Ryan Korban & Robin Kramer

Taiwanese-American fashion designer Alexander Wang recently opened his first flagship store on Grand Street in Soho. Housed in the space formerly occupied by designer Yohji Yamamoto’s boutique, the new store of this fashion crowd favorite places an emphasis on architecture and design. The interiors of the 45,000-square-foot space were conceived by Wang with interior designer Ryan Korban, and then executed by architect Robin Kramer.

Throughout the store, visitors will find stark, smooth marble offset by brushed metal, a combination intended to convey the effect of a clean canvas highlighted by strong structural elements. All of the fixtures and furniture were custom-made, including the tufted leather lawn chairs, free-standing étagères, several hot-rolled steel tables with poured concrete sides, and “a forest of uneven marble cubes trimmed with antique brass.” And, as if all these luxurious textures were not enough, have we mentioned there is a hammock made out of fox fur?

Alexander Wang   Alexander Wang
A luxurious hammock made of fox fur (left) and custom hot-rolled steel and poured concrete tables (right). [Click to enlarge.]

As seen in the photo above, it is a reminder that Wang and his collaborators wanted a flagship that showcased his simple, deconstructed clothing but also suggested a sense of “humor, elegance, approachability, and an embracement of flaws.” Another outsized element is the giant metal cage near the entry, a cube-like space that will house installations. At press time, it was covered in the sculptural floral styling of Jeff Leatham, complete with baby’s breath accented by black African orchids, black calla lilies, and white gardenias.

Alyssa Nordhauser