News
12.04.2009
Open> Store
Domaine LA by Della Valle Bernheimer
Brian Pope

Domaine LA
6801 Melrose Avenue
Los Angeles, California
Tel: 323-932-0280
Architect: Della Valle Bernheimer

Domaine, a startling new wine store in Hollywood owned by former filmmaker Jill Bernheimer (sister of one of the architects, Andrew Bernheimer), began its life as an online wineseller called domaine547.com. This fall it entered the real world. The 2,000-square-foot space on Melrose Avenue is highlighted by a field of 48 ceiling-mounted aluminum light shades. The hemisphere-shaped shades are 36 inches in diameter and painted in three different shades of glossy purple, abstractly referencing wine grapes. They occupy the center space of the store, marking an area for reading about, discussing, or tasting wine. The wine selection itself is displayed in custom walnut racks and trays that ring the perimeter of the store. A dark chalkboard strip, playfully known as the “wall of affordable deliciousness,” runs around the perimeter of the retail floor, allowing Bernheimer to note special selections.
 

Sam Lubell