Brooklyn lighting company Roll & Hill is opening its first-ever showroom in Manhattan’s Soho district May 14. Together with architecture firm Husband Wife, with which the company previously partnered for its Euroluce stand in Milan, and designer Jason Miller, Roll & Hill created a space that reflected its boutique offerings. Founder Jason Miller established the company in 2010 to offer high-quality local craftsmanship (the factory is located in Sunset Park) to a mass audience—working with independent designers such as Lindsey Adelman, Fort Standard, Philippe Malouin, and Formafantasma. The showroom is meant to be a reflection of its luxury wares: “I think lighting often acts as a counterpoint to architecture. I have heard it described as ‘jewelry for the home,’ and I wanted to create an environment that would allow the lights to do just that,” said Miller.

To achieve this effect, the building was completely gutted and elegantly redone in white open spaces punctuated by simple fluted columns, oblong archways, delicate staircases, and gently curving walls. The 4,000-square-foot, four-story showroom opens with a first floor that functions like a traditional gallery (“Without the stuffiness,” Miller clarified), while the second floor is viewed as the “library floor” and the third floor “has a sexy ’70s vibe,” both with plush carpets and wood paneling, accompanied by exclusively designed furniture by Miller, Malouin, and Finn Juhl. “I was looking for a place…that felt intimate. I think it does exactly what I was hoping.”