Readers enjoying Architectural Record’s free online content got a wake-up call in late May: a paywall for articles older than 30 days. Now to access “the archive,” one must subscribe to the publication or sign up for an online subscription ($20/year). Thus, Record, one of the oldest surviving publications on architecture, joins the ranks of The New York Times and The Wall Street Journal, which in recent years have asked readers to pony up for full online access. Record’s move sent a jolt through the Twitterati of the architecture and design world, who speculated on what other pubs might follow. No paywall plans for us, Metropolis and Architect cheerfully tweeted back. Thanks to its high volume of online traffic, Record can afford to experiment with paid content, even if it means stymying some potential readers. On Reddit’s architecture site, a recent post that asked “What design do you like best?” and included a link to Record received the reply: “I like the one that doesn’t link to the F—ING PAYWALL.”