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Trade Show Wandering

Trade Show Wandering

After having rolled through the AIA Convention in Miami and Dwell on Design in Los Angeles, we just can’t get enough of the weirdness of American trade shows. Finally we’ve found a show that tops them all: The Building Owners and Managers Association (BOMA) Conference in Long Beach. The convention, which runs through tomorrow, is a delight for those looking to find those unsexy items that really make buildings run and last, like security systems, anti-mold measures, insurance, parking systems, janitorial services, outdoor lighting, and so on. And the exhibitors have outdone themselves with creative ways to get people to look at things that at first blush might not be too enticing. Start with the prospect of ipods, iphones, ipads, and flip video cameras, and move into interactive fare like a candy booth, a poker table, monogrammed golf balls, several golf putting greens, fresh-baked cookies, a wii station, a dart board, a wheel of fortune, and a good old fashioned raffle, to name just a few.


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